PROACTIVE CUSTOMER DIFFERENTIATION
This course builds on the principles delivered in the ‘Customer Service Excellence – The Fundamentals’ course and focuses on the need to proactively differentiate within all customer segments of your business.
It explains the different customer types, their differing needs and the benefits of being able to treat each segment in an appropriate manner.
Participants will benefit from being able to identify the range of customer segments then apply the appropriate tools and techniques to achieve both business and customer related objectives.
The course is one of a number of ‘mix and match’ one-day training events which can be attended separately or in the grouping of your choice.
Features include: What is a Customer? Customer types,customer needs and expectations, the benefits of knowing your customers, toolkit for managing your customer segments, time management tools and techniques, Customer Relationship Management (CRM)
Course synopsis
